How To DIY SEO : Do It Yourself Website Optimisation

How to DIY SEO contains information aimed at anyone with an interest in optimising their own website for the search engines.  My interest in DIY SEO stems from optimising the Salisbury Computer Repairs website and getting it to the top of Google.

Let’s face it, anyone who has a website, especially a small business website would like to get to the top of Google and preferably to the top of page one. DIY SEO can be a very cost effective way of optimising your website and increase your chances of that number one slot.

SEO is not some dark art reserved for an elite that charge a fortune for their services. Anyone can optimise a website to increase it’s visibility with in the search engines. The most important element of optimisation is getting the optimisation basics right in the first place.

The most important on-page SEO elements of DIY SEO

The single most important element of your website is undoubtably the content. Without content, there is nothing for the search engines to index. Good content is the whole reason for your website so get a copywriter involved if writing is not your strong point. After the content is sorted then you can turn your attention to the other elements.

In the following example I shall use the Salisbury Computer Repairs website

The HTML page title

The HTML page title is very important as far as the seo basics are concerned and should certainly be changed if it’s set as ‘home page’. You can find the title tag by looking in the source code of the web page. You will find the title tag towards the beginning of the page in the head section. You can see the title tag for this web page in the example below.

<title>Computer Repair Salisbury | Laptop repairs Salisbury</title>

Obviously you’ll need to change to something that best reflects the subject of your web page.

Your title can be between 50 and 60 characters including spaces. I usually limit myself to 56 characters, any more than this will not be displayed in the search engine results

The title is not what you see at the top of your web page but the words that appear in the page tab when you open your page in a browser like Internet Explorer, Google Chrome or Firefox.

The meta description tag

The meta description tag is the text that will appear at the bottom of your entry in the search engine results page (SERPS) and can be thought of as a ‘call to arms’ in a sense. This is your oppotunity to encourage potential visitors to click on the link in the SERPS and visit your web page.

<meta name=”description” content=”Computer Repair Salisbury, We repair Computers, PCs and laptops for customers in Salisbury, Wiltshire. Call Us on 01722 328867“>

Your meta description tag can be up to 156 characters including spaces. Any more characters will not be displayed in the Google SERPs

H1 header text

You can use header text in a similar way that they do in the news papers. Again, you may need access to the source code depending on how you normally edit your website. Try to make your first header using H1 text and only use H1 once per page. If you were to look at the source for this page you would see that the title uses H1 like this:

<h1>Welcome to Salisbury Computer Repairs</h1>

You may also notice that the sub-headings on this page use H2 and are black and the H3 headers are dark red. If you wish you can split your subheadings further by using H4 headers but this might not be necessary depending on the website concerned.

Hopefully this will arm you with the necessary information to carry out DIY SEO and help to optimise your website