This DIY SEO guide will show you how to optimise your website for the search engines. The aim of this DIY SEO guide is to teach you the basic elements of on-page search engine optimisation so that you can do it yourself.
SEO is one of the most effective forms of online marketing available today, no matter whether you have a small business in Salisbury or a large company in London. A well optimised website has a far higher chance of appearing in the search engine results pages (SERPs) than one that has been built with no thought for the intended audience.
Why you should learn DIY SEO
By learning how to optimise your website for the search engines you’ll be in the best position to make your website more visible in the online market place.
They say that the best way to learn is to do it yourself and this applies to SEO so let me show you how to increase the ranking of your website within the search engine results pages. If you’re a budding SEO consultant then this DIY SEO guide might be for you
The most important on-page SEO elements
The most important element of your website is undoubtably the content and your important keywords. Without content, there is nothing for the search engines to index.
Good content is the whole reason for your website so get a copywriter involved if writing is not your strong point. After the content is sorted then you can turn your attention to the other elements with my DIY SEO guide.
The HTML page title tag and meta description tag
The title tag is the most important on-page SEO element of any web page after the actual contentand should contain your important keywords. Your important keywords will be the words that someone types into a search engine.
The meta description tag, whilst not a ranking factor, will appear at the bottom of your rich snippets entry in the search engine results page (SERPS) and can be thought of as a ‘call to arms’ in a sense
H1 header text
H1 header text is also an important element and it’s one that I always use when I’m building and optimising a website.
These are the most important elements to know when you are learning how to optimise your website for the search engines. Please take a look at the other DIY SEO posts on the site