DIY SEO Tutorial | Search Engine Optimisation by Avon SEO

DIY SEO is a cost effective alternative to paid for website search engine optimisation services that are available. This DIY SEO tutorial from Avon SEO will show you how to optimise a website and increase it's position with in the search engine results pages.

SEO is not some dark art reserved for an elite that charge a fortune for their services. Anyone can optimise a website to increase it's visibility with in the search engines. The most important element of optimisation is getting the SEO basics right in the first place.

It has be shown that 90% of people searching for products on the internet rarely go further that page 1 of Google and far fewer go beyond page three. Where is your website compared with your competitors ?

There are many website building sites available that will allow you to create a lovely looking website, most people are very happy with the sites that they have created until they start to notice that they are not getting the traffic that they were hoping for. The aim of my DIY SEO tutorial is to arm you with the basics so that you can avoid getting ripped off by unscrupulous search engine optimisation companies.

If you have built a site using website creation software such as Serif WebPlus then you may find that the default title of your webpage is either 'Home' or 'Home Page' - Nobody ever searches for 'homepage' !

DIY SEO - The Basics of search engine optimisation

Before you can optimise a website you need to know the basics. I will list a few below but you can visit my DIY SEO basics page for more information

The title tag is one of the key elements of a website and one of the easiest to optimise for the search engines. The title tag is will be displayed in the search engine results pages and should reflect the content of the web page.

As an example, I carried out some DIY SEO on the Salisbury Computer Repairs website. The screen print below shows how it is displayed by a search engine. Since carrying out the website search optimisation the site is at the top of page one of google for the search term 'Salisbury Computer Repairs'. Carrying out SEO for a business located in one particular location is generally known as local SEO

The picture below will give you an idea of what I mean

DIY SEO Tutorial | Search Engine Optimisation by Avon SEO

Content is king

That's as true today as it's always been. The search engines need plenty of relevant text to index so you need to do plenty of content writing for your new website. If writing isn't your strong point then you could always employ the services of a good copywriter. That said, the whole point of my DIY SEO tutorial is to keep costs as low as possible.

If your webpage consists of a few paragraphs and some pretty pictures then the search engines are going to have problems in deciding what your page is all about, as I've already mentioned, content is king

Different people have different ideas about how many words you should use, I would suggest between 200 and 400 words on each page if possible. If possible it is also useful to use an <H1> for the website heading. More of this on the DIY SEO basics page.

Monitoring website visitors

If you have spent a lot of time on carrying out your DIY SEO then you'll want to know whether your website has had any increase in visitor numbers. I have written an article entitled How To Monitor Website Traffic And Visitors that may be of interest


If you have any questions about my DIY SEO tutorial, search engine optimisation or Avon SEO then please get in touch