Learning DIY SEO is just the same as learning any other new skill. The aim of this guide is to teach you the basic elements of on-page search engine optimisation so that you can do it yourself. SEO is one of the most effective forms of online marketing available today, no matter whether you have a small business in Salisbury or a large company in London.
Even if you plan to hire a search engine optimisation company or seek out the services of an SEO freelancer, it still pays to have a working knowledge of SEO.
Why you should you learn about DIY SEO
By learning DIY SEO you’ll be in the best position to make your website more visible in the online market place.
They say that the best way to learn is to do it yourself and this applies to SEO so let me show you how to increase the ranking of your website within the search engine results pages. If you’re a budding SEO consultant then this guide might be for you
My DIY SEO guide covers the basics that you need to optimise your website and increase your chances of getting found online and increasing website traffic. If you’re an internet marketer then this tutorial may be of help.
The most important on-page SEO elements
The most important element of your website is undoubtably the content and your important keywords. Without content, there is nothing for the search engines to index. Good content is the whole reason for your website so get a copywriter involved if writing is not your strong point. After the content is sorted then you can turn your attention to the other elements.
The HTML page title tag and meta description tag
The title tag is the most important on-page SEO element of any web page after the actual contentand should contain your important keywords. Your important keywords will be the words that someone types into a search engine.
The meta description tag, whilst not a ranking factor, will appear at the bottom of your rich snippets entry in the search engine results page (SERPS) and can be thought of as a ‘call to arms’ in a sense
H1 header text
H1 header text is also an important element and it’s one that I always use when I’m building and optimising a website.
If you follow DIY SEO guide then you are well on your way to optimising your website for the search engines.
Negative SEO is a topic that seems to get mentioned more often lately. I’m writing a short article about how negative SEO techniques that can badly affect the ranking of your website, I shall post it shortly.
Your site’s mobile-friendliness is now considered as a Google Search ranking signal. Make sure that your website passes the mobile-friendly test.
If you are trying to learn DIY SEO and have found this useful then please let me know. Info@avonseo.co.uk